Morinaga Milk Industry Co., Ltd., Tokyo, Japan, has attained self-affirmed GRAS (generally recognized as safe) status for its Bifidobacterium longum BB536 probiotic ingredient. After a comprehensive evaluation of research and toxicology data by an independent panel of scientists, Bifidobacterium longum BB536 was found to be safe for use in food products and supplements. To date, more than 50 scientific reports confirm the effectiveness of Bifidobacterium longum BB536 in enhancing overall human health, particularly in the areas of intestinal health, diarrhea prevention and immune balance.